Brand Buzz or Social media marketing

Charm Over
Chatter

Awareness is easy.
Relevance? That's the real flex.

Hyderabad was already talking about Fat Pigeon-the buzz was real, but the story risked getting old. The challenge wasn't awareness, it was keeping the brand sharp, witty, and impossible to scroll past.

So we stepped in to give Fat Pigeon a press-ready glow-up sharper lines, wittier comebacks, and moments people wanted to repeat. In short, we turned buzz into banter that kept the crowd entertained.

Turning Vibes
Into FOMO

We began by repositioning Fat Pigeon's tone of voice-smart, cheeky, but self-aware. The brand needed to feel like Hyderabad's inner circle: cool enough to invite everyone, bold enough not to please everyone.

Pop-culture reactive content that made the brand timely
Collaborations with creators and meme pages to spark organic shareability
In-house photoshoots that showcased people, not just plates
Offline event tie-ins with buzz-worthy captions and coverage hooks
Media outreach tailored to local lifestyle editors and discovery platforms

Precision >
Guesswork

No hard sells, no shouting campaigns-just making Fat Pigeon the kind of place that is the campaign. Buzz didn't need to be bought when the brand already walked in like it owned the room.

The results spoke loud: press mentions stacked up, memes took flight, and Reels stopped being promos-they became punchlines. Engagement wasn't just higher, it was funnier, stickier, and shared in ways money can't buy.

We made Fat Pigeon harder to ignore and easier to talk about. From menu drops to meme-worthy moments, the content wasn't just posted-it was passed around, laughed at, and lived in the conversation.